Headshots
Why do I need a Headshot?
In 2012, the Cognition And Emotion Journal published an interesting study on facial features. The research showed that you make your decision to trust someone within 100 milliseconds of seeing their face.
Talk about the importance of making a solid first impression, right? A less than ideal first glance spells out certain doom for your business. So what if you could get that first impression out of the way before your client walks through the door?
As a team of photographer having captured countless number of portraits of people, we know a thing or two about the importance of headshots. And in the corporate world, there’s no better way to gain a potential client’s trust and boost your reputation than by taking professional headshots.
Corporate headshots can build trust among clients.
"If the photographer is interested in the people in front of his lens, and if he is compassionate, it’s already a lot. The instrument is not the camera but the photographer."
Other reasons for having headshots…
Team Recognition: Headshots help clients recognize and remember team members, facilitating smoother interactions.
Increased Trust: Personalized headshots instill confidence in clients, showing that they are dealing with real, approachable professionals.
Positive Perception: Employees with professional headshots are perceived as more competent and trustworthy by potential clients
Networking: High-quality headshots are essential for professional networking platforms, enhancing the individual’s online presence.
Social Media Engagement: Businesses can humanize their social media profiles with employee headshots, increasing engagement and interaction.
Recruitment: Professional headshots attract top talent, making the company appear desirable to potential employees.
Consistent Branding: Uniform headshots maintain consistent branding across various marketing channels, reinforcing the company’s visual identity.
Media Relations: Journalists and media outlets often require employee headshots for press releases and articles, facilitating media relations
Professional Image: Headshots create a polished and professional image for the business, enhancing credibility and trust among clients and partners.
Brand Consistency: Uniform headshots establish consistency across marketing materials, website, and social media, reinforcing the brand identity.
Email Signatures: Headshots in email signatures add a personal touch to communication, making correspondence more personable.
Event Promotion: Headshots are useful for promoting events, conferences, and workshops where employees represent the company.
Client Relationships: Sending personalized emails with headshots builds stronger client relationships, fostering a sense of familiarity and loyalty.
Leadership Visibility: Headshots of company leaders establish their visibility and authority in the industry, enhancing the organization’s reputation.
Employee Pride: Employees feel valued when their professional image is promoted, boosting morale and pride in the workplace.
Global Recognition: In multinational businesses, headshots assist in recognizing team members across diverse cultural backgrounds, fostering inclusivity and understanding.
Website Appeal: Human faces on the website make it more appealing and inviting, encouraging visitors to explore further.
Personal Connection: Humanizing the business, headshots help customers connect with real people, fostering a sense of familiarity and reliability.
First Impressions: A well-crafted headshot makes a positive first impression, setting a welcoming tone for potential clients and creating a memorable experience
Team Cohesion: Displaying employee headshots promotes a sense of belonging and unity within the team, fostering a collaborative and cohesive work environment.